·       To drive the strategic and operational marketing initiatives, ensuring the alignment of brand, product, and customer-focused strategies with the business goals of the Limagrain Field Seeds. This role emphasizes leadership in brand management, product lifecycle management, product development, campaign execution, and farmer-centric strategies to maximize market share and business impact.

·       Identify target segment, establish positioning, and develop marketing plans with specific objectives across different channels and segments

·       Lead the end-to-end execution of marketing programs, leveraging internal support and driving collaboration (Sales, Research, Supply Chain, and Support Functions)

·       Develop and drive digitalization of various processes in the organization 

Strategic Marketing

·       Develop and execute brand and product strategies with both short- and long-term focuses, aligning with Limagrain Field Seed guidelines and India business objectives.
·       Design the marketing budget and develop a comprehensive route-to-market strategy to achieve sell-out and POG (Product on Ground) targets.
·       Manage the entire product lifecycle, from conceptualization to market exit.
·       Create and implement crop strategies and campaigns that integrate seamlessly into sales strategies.
·       Oversee the creation of promotional materials for both online and offline channels, ensuring alignment with brand guidelines.

·       Plan and track ROI for marketing campaigns while defining actionable go-to-market strategies tailored to farmer segments and market needs

·       Develop pricing strategy and drive value capture 

·       Develop and drive digitalization of various processes in the organization 
·       Monitor market dynamics and adjust marketing approaches to capture shifts in grower behavior, needs, and expectations.

Campaign Marketing

·       Develop product positioning and communication strategies to enhance product value propositions through direct market feedback.

·       Develop Launch plan for new product 
·       Plan and execute national campaign cycles, ensuring all activities are trackable, measurable, and deliver clear ROI.
·       Coordinate and oversee seasonal campaign activations, structuring resources and tools for effective planning and execution.

Product Marketing

·       Lead actionable farmer segmentation and develop financial plans tailored to each segment, maximizing customer acquisition and retention.
·       Align Country go-to-market strategy with farmer insights and market conditions to deliver integrated product and service offerings.
·       Develop customer-focused campaigns aligned with their journey, leveraging insights to create meaningful interactions.
·       Collaborate closely with the sales team to implement go-to-market plans, ensuring farmer engagement strategies are effectively executed and monitored.
·       Track key KPIs (e.g., market share, awareness, purchase intent) to measure the success of go-to-market initiatives.

Operational Brand Management

·       Coordinate with external agencies and internal teams to develop innovative marketing materials, packaging, and communication tools, including Above The Line (ATL) and Below The Line (BTL) campaigns.

·       Ensure branding strategies and guidelines are consistently implemented to achieve objectives like increased market share and brand awareness.

·       Support the field team in executing marketing programs and ensure optimal utilization of promotional tools.

·       Maintain and leverage a comprehensive customer database to enhance marketing program effectiveness.

Product Development 

•         Work closely with Research team to develop product concept and needs 

EXPERTISE

·       Strong leadership, analytical, and communication skills, with a demonstrated ability to manage complex operations

·       Proven ability to troubleshoot issues and implement effective solutions in high-pressure environments.

·       Cross functional abilities

·       Working in International environment 

·       Technical background in agriculture fields

·       Team spirit, sense of touch

·       Customer service oriented

·       Speaks English fluently

Profit Sharing