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MERCAT UNIT Director (M/F)

Vacancy details

General information


About Vilmorin-Mikado
Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in creating, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €230 million in 2022-2023, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests. - #VilmorinMikado
Vilmorin-Mikado is part of Limagrain, an agricultural cooperative and an international seed group owned by French farmers. Limagrain breeds, produces, and distributes field seeds, vegetable seeds and agri-food products. Focused on the genetic progress of plants, Limagrain is the fourth largest seed group worldwide. - #Limagrain




Position description

Employment Type

Regular Full Time



Main Goal

Within the Sales department and reporting to the Head of Sales for Vilmorin-Mikado, you propose the strategy and manage the commercial activity of one of the 4 Sales Units of Vilmorin-Mikado. The MERCAT Unit covers the 3 subsidiaries located in Turkey, Morocco and Russia, together with the Export area which includes the Mediterranean, Central Asia / Middle East / Africa.

Job description

Manage the Division as a profit center, ensuring the development of turnover, market share, margins, results and customer satisfaction on the scope, as well as ensuring proper control of customer receivables, inventory in the subsidiary and control of financial indicators.

  • - Facilitate the Unit Committee as well as decision-making on the scope, including Health/Safety actions, in close collaboration with the Human Resources Manager, the Financial Manager and the Research Operations Manager
  • - Ensure the definition, implementation and optimization of strategies, commercial policies and global procedures on the perimeter: prioritization, product development strategies, distribution, pricing policies, etc. in alignment with the global strategy of the Vilmorin-Mikado Business Unit
  • - Manage the Sales and Development teams of the "Export" perimeter (meetings, field visits, customer meetings, training, validation of recommendations, definition of objectives, etc.) as well as the teams in the subsidiary with a view to continuous improvement of their performance.
  • - Monitor market and sector developments, implement the BU's strategy, propose and control medium-term plans, forecasts and operating budgets.
  • - Deploy the commercial excellence approach within your team through the use of forecasting tools, customer relations, account reviews, etc.
  • - Define & Prepare OPEX budget with the Unit committee
  • - Review & challenge the sales forecast prior to production plan validation
  • - Establish the P&L according to BU guidelines & ensure the proper monitorization. 

In addition:

  • - Consolidate the communication strategy, actions, events, and budgets, ensuring the transition towards greater digitalization of resources
  • - Facilitate the proper management of customer complaints, and corrective actions to be implemented.
  • - Facilitate exchanges between the attached teams and the services in strong interaction (in particular Marketing, Supply, etc.). Structure and coordinate information flows within the division.
  • - Ensure good relationships and exchanges with your counterparts of the sister companies, in particular regarding distribution topics.
  • - Ensure relations with external professional circles across the Unit (UFS, etc.).

Skills: what we expect of you

• Master in Agriculture/Agribusiness or solid experience in vegetable seed trading.

• Organization and management. Leadership. Animation ability. Planning, priority management and ability to delegate.

• Entrepreneurial and commercial spirit. Negotiation skills, listening skills.

• Analysis and synthesis, strength of proposal, rigor and reliability,

• Professional autonomy and mobility, Frequent travel to be expected.

• Proactivity. Availability/openness, positivism and relational qualities.

• Mastery of IT tools (office pack, CRM, etc.)

• Fluent English & French imperative. Proficiency in a local language is a plus (Arabic or Turkish)




Position localization

Job location

Europe, France, Pays de Loire, Maine et Loire (49)


3 Rue du Manoir, 49250 La Ménitré, France

Candidate criteria

Minimum level of experience required

7 years or more


  • English (4 - Fluent)
  • French (4 - Fluent)