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Vacancy details

General information


The fourth largest seed company in the world, Limagrain is an international cooperative group created and directed by French farmers. As a creator and producer of plant varieties, Limagrain markets field seeds, vegetable seeds and cereal products.

VILMORIN-MIKADO is a Business Unit of Limagrain. It brings together the activities of Vilmorin (French seed company) and Mikado (Japanese seed company).

VILMORIN-MIKADO is a global seed company which has strong bases spread over the five continents; it offers a wide, unique and original high-quality range to all professionals in the vegetable industry.

VILMORIN-MIKADO team conveys a strong commitment to customer-service and passion for vegetables. Strong by their diversity and entrepreneurship spirit, they hold our values of audacity, proximity and excellence.

From Vilmorin-MIKADO, expect quality seed of the tastiest products for your markets.

Everywhere, closer to you.





Local contract

Local contract only

Position description



Employment Type

Regular Full Time

Contractual hours


Main Goal


The position reports to the Marketing department under the responsibilities of the Portfolio lead.

You will be asked to support growth of our Carrot and Beetroot range by recommending and managing the global strategy and the development of these species across Middle East and Africa.

The position includes strategic and operational missions with significant challenges in many markets.

The proposed tasks are as follows but are not limited to:

Job description

Market intelligence & Business outlook:
• Follow up and update market data in collaboration with the development and sales teams in order to anticipate major market trends.
• Define and regularly update the ambition for each crop in the related area, to direct marketing, research, development and sales activities of the related species in the area.

• Identify and characterize the new products specifications expected by the customers, based on a strong market knowledge.
• Ensure growth with innovation, by developing new concepts and new products in collaboration with Breeders, local Development & Sales teams,
• Actively animate and push the consolidation of products' sales between countries, capitalizing on products' performance and strong markets' knowledge

Lifecycle and Products' management:
• Manage product life cycle and products range for Middle east and Africa perimeter, within the objective of turnover and margin growth, with the support of Production, NPI flow Manager, Development & Sales teams
• Lead the New Product Introduction process including Launching plans (4 Ps) and more particularly price positioning definitions with local Development and Sales teams
• Support Sales teams with appropriate selling tools: technical information, product sales arguments.
• Develop and implement product trial plans with breeders and development teams.
• Thanks to markets' knowledge and perspectives' analysis, participate actively with Sales teams to the projection of Sales forecasts, supervise sales forecasts and inventories ‘management and actively participate to Production plans.
• Manage safety stock level for his/her crops and maintain proactivity of stock management.
• Maintain and improve product quality consistency and lead Quality Chart follow-up.

Products' Communications:
• Ensure execution of Commercial brands' strategy on a regional level in respect of the worldwide brand strategy
• Ensure best communication for products' benefits by proposing specific and competitive USP for each target within the chain.
• Participate to products' promotion definition (commercial and new products) to actively support local Development teams and Communication team, to implement effective and performant communication plans.



The candidate would be someone with a strategic vision and strong projection abilities.
An ideal profile would have a good knowledge of fruit/vegetable production and commercialization in the related markets area.

A bachelor or master's degree in agronomy business or related field is requested.
A minimum of 4 or 5 years of working experience is necessary in product management (or related function) in seeds sector or other agricultural product.
Knowledge about vegetable commercial chain management is a plus.

This person would act frequently as a project leader, so she/he should know how to lead/motivate multifunctional/multicultural teams and be able to travel regularly.

• Languages: Fluent speaking and writing in English, French and Arabic language would be a plus.


The position is ideally based in France. However, other reasonable locations in Africa, the Middle East or other places could be considered.

The position will require frequent travels inside Middle East and Africa countries (30% to 50% of your time)

Position localization

Job location

Europe, France, Pays de Loire, Maine et Loire (49)


3 Rue du Manoir, 49250 La Ménitré, France

Candidate criteria

Minimum level of education required

Master's degree

Specific expertise


Minimum level of experience required

5 years or more


  • English (4 - Fluent)
  • Arabic (3 - Professional)


Position start date