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Product Manager Pepper crop (H/F)


Vacancy details

General information

Organisation

About Vilmorin-Mikado

Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in developing, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €218 million in 2020-2021, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests. www.vilmorinmikado.com

Vilmorin-Mikado is part of Limagrain, an agricultural cooperative and an international seed group owned by French farmers, Limagrain is driven by its purpose: cooperating for the progress of agriculture everywhere, for everyone. Focused on the genetic progress of plants, Limagrain breeds, produces and distributes field seeds, vegetable seeds and agri-food products www.limagrain.com - #Limagrain  

Reference

2021-6817  

Location

Company

VILMORIN-MIKADO SA

Local contract

Local contract only

Position description

Function

SALES & MARKETING - MARKETING

Employment Type

Regular Full Time

Contractual hours

Full-time

Main Goal

As a global Seed Company, Vilmorin-MKS has strong basis over the 5 continents and offers a wide and original high-quality range to all the professionals of the vegetable chain. Vilmorin-MKS is specialized in the creation, production and marketing of vegetable and tree seeds and is entirely dedicated to agricultural professionals.

As a part of the Marketing team, you will be asked to support the growth of our Pepper (Sweet and Hot) specie by recommending and managing the global strategy and development.

 

Job attached to La Ménitré (49), France

Job description

Crop Strategy

• To orientate our research programs on Pepper crop: to recommend the Pepper crop strategy and its execution across the Business Unit (ambition and market share targets; direction for marketing, research, seed tech and development; action plans, follow-up and corrective actions).
• To animate Development and Sales teams to deliver the plan and to support business activation.
• To ensure the growth and the profitability of the Pepper crop through market share increase and new products launching.
• To lead the Mid-term plan process and targets for the Pepper crop.


Market intelligence:
• To permanently show a deep and updated knowledge of the Pepper markets worldwide and define the future trends and requests (agronomy, customers, consumers)
• To animate the Development community on Market intelligence, including active benchmarking.


Lifecycle and Products’ management
• In collaboration with other divisions, to manage products life cycle and the products range at worldwide level, within the objective of turnover and margin growth, with the support of NPI flow Manager, Production, Development and Regional Crop Specialists.
• To lead NPI process (New Product Introduction) and the decision-making on products’ advancement. To coordinate and animate development plans for new products with the Breeders, Development teams and Regional Crop Specialists.
• To recommend the global positioning of the varieties (targeted markets, Rock bottom price per area, Development targets in terms of countries and customers, selection of pictures…).
• To define strategic varieties and to co-build and validate the Launching plans for the new strategic products.
• To supervise and challenge Sales business plans and forecasts with a leadership on Sales & Operations process. To maintain proactivity on stock management and actively participate to Production plans and Excess management recommendation and follow-up.


Business outlooks
• To be accountable for the overall profitability of the crop (She/he is in charge of the crop’s “bottom line”).
• To support Sales teams with appropriate recommendation in terms of Go-to-market approaches, added-value pricing approaches, new concepts, commercial and technical information.
• To ensure and bring inputs for the activation of the 4 Ps (Product, Price, Promotion, Place) on the crop.
• To provide new business opportunities with a customer-orientation and anticipate risks with corrective actions.


Innovation
• To ensure growth with innovation, by developing new concepts and new products in collaboration with Breeders, local Development & Sales teams, Regional Crop Specialists, Downstream and key accounts responsibles.


Products’ Communication
• To define the products allocation per brand for his/her crop, in consistency with company’s performance needs.
• To define, plan and control the implementation of the products’ promotional strategy in his/her crop

Profile

The candidate must have a University degree in Agronomy or Agriculture, with a strategic vision. A Master would be preferred. Acting frequently as a project leader, this person should have a strong cross functional leadership, being inspiring and a change agent. He/she should know how to motivate a team, be business oriented, solution oriented, with good negotiating skills; and ready to travel regularly. A good knowledge of Pepper seed business and a previous experience in Pepper crop marketing management is a significant plus.

 

Languages : Fluent English is mandatory, Spanish is definitely a plus.  

Position localization

Job location

Europe

Candidate criteria

Minimum level of education required

Master's degree

Specific expertise

  • Agriculture/Agronomy
  • Biology
  • Marketing
  • Botany/Horticulture

Minimum level of experience required

3 years or more

Others

If you're interested by this position, please, apply directly by sending your application (CV + Motivation letter in English)

Languages

English (4 - Fluent)

Requester

Position start date

03/01/2022